Support Small Business Saturday

Small businesses influence local economies and foster the entrepreneurial spirit the U.S. thrives on, and this type of impact simply cannot be ignored. This year, the special holiday created to celebrate these businesses falls on November 28th. Building off last year’s momentum, consumers nationwide are encouraged to shop small and support their local businesses.

Small Business Saturday began back in 2010 founded by American Express, whose simple goal was to help businesses gain more customers. The inspiration stemmed from the 3/50 Project created by Cinda Baxter in 2009. The idea was to choose three independent businesses at which to spend $50 each.

Since then, an outpouring of support for this holiday has grown by leaps and bounds. In 2011, the U.S Senate officially recognized the holiday, and by last year, Small Business Saturday joined forces with ecommerce platform Etsy. In 2014, shoppers spent $14.3 billion at small businesses and showed their support on social media using the ShopSmall and SmallBizSat hashtags over 126,000 times on the actual day.

For every $100 spent at a local store, $68 of that goes back to the local economy by the way of taxes, payroll, and other expenditures. Compare that to the $43 of $100 spent in a national chain that stays local.

Small businesses are also responsible for creating more new jobs than their large corporation counterparts, making the value of a dollar extend well beyond a small business owner’s pocket.

Cassidy Ann & Company is proud to share this infographic courtesy of, to highlight the value of shopping small and making a large impact in local communities. For more information about Cassidy Ann & Company, LLC and their digital solutions for your small business visit today, and shop small on Saturday!